SEO stands for Search Engine Optimization. It involves optimizing your website to rank higher in search engine results, which increases visibility and drives organic (free) traffic to your site. Higher rankings can lead to more website visitors, potential customers, and ultimately, more sales.

SEO is a long-term strategy. It typically takes 3 to 6 months to start seeing significant results, depending on the competitiveness of your industry and the current state of your website. Continuous effort and updates are required to maintain and improve rankings.

PPC stands for Pay-Per-Click, a type of online advertising where you pay a fee each time one of your ads is clicked. It allows you to bid for ad placement in a search engine's sponsored links when someone searches for a keyword related to your business.

Quality Score is a metric used by Google to determine the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can lead to lower costs and better ad positions, making your PPC campaign more effective and efficient.

SMO stands for Social Media Optimization. It involves using social media platforms to increase awareness of your brand, products, or services. Effective SMO can drive traffic to your website, enhance customer engagement, and improve your overall online presence.